When buying a luxury yacht, price differences between yachts of a similar size can be substantial. Two yachts measuring approximately 70 or 80 feet can differ in asking price by several million dollars.
What is the buyer actually paying for?
For internationally established yacht brands, the purchase price reflects more than the physical yacht. It can also reflect decades of brand recognition, international marketing, global dealer and distribution networks, corporate infrastructure and an established position in the international yacht market.
These factors have genuine value. But for buyers who are more focused on the yacht itself — its construction, equipment, space, layout, performance and customisation — there may be another way to achieve luxury yacht ownership at a substantially different price point.
A Different Approach to Luxury Yacht Building
Showboats Marine is backed by more than 40 years of hands-on experience in the luxury yacht industry, including experience representing internationally recognised yacht brands and working directly with yacht builders and shipyards.
Today, through our yacht-building relationships in China, we focus on delivering quality-built luxury yachts at highly competitive prices.
Our objective is not to build the cheapest yacht possible. It is to find a more cost-effective way to build a quality luxury yacht, allowing more of the owner’s investment to go into the yacht, its equipment, construction and individual requirements.
Does Building a Yacht in China Mean Lower Quality?
There can still be a perception that a yacht built in China must achieve its lower price by using inexpensive equipment or compromising on quality.
That is not the philosophy behind Showboats Marine yachts.
The country in which a yacht is constructed does not, by itself, determine the quality of the finished yacht. What matters is how the yacht is designed and engineered, how it is constructed, the materials and equipment specified, the quality-control process and the experience behind the project.
Showboats Marine works with established shipyards in China while specifying internationally recognised marine equipment and systems of the same type — and in many cases from the same manufacturers — used throughout the international luxury yacht industry.
Depending on the yacht and its individual specification, equipment can include internationally recognised manufacturers such as Caterpillar (CAT), Volvo Penta and Cummins for propulsion; ZF for marine transmissions; Kohler for generators; Side-Power for manoeuvring systems; and Raymarine, SIMRAD and SAILOR for navigation and communication equipment.
The precise equipment package varies according to the yacht, owner’s requirements and final specification, without causing the yacht’s price to fluctuate dramatically simply because internationally recognised equipment is selected.
Competitive Pricing Does Not Mean Cheap Equipment
The price advantage can come from a different construction and commercial model rather than simply replacing internationally recognised marine systems with inexpensive alternatives.
Where Does the Price Difference Come From?
A well-known international yacht brand has spent decades building its name. It may maintain international sales offices, dealer networks, marketing operations, boat-show programmes and substantial corporate infrastructure.
The purchase price of an established international yacht brand therefore reflects not only the physical yacht, but also the wider brand and commercial structure behind it.
Showboats Marine operates under a different model.
By working directly with our yacht-building partners and maintaining close involvement in the construction process, our objective is to control costs while maintaining the specifications and standards expected of a luxury yacht.
For buyers who focus on the yacht itself — its quality, specification, equipment, space and overall value — this different approach can provide a significant financial advantage.
Let’s Compare the Prices
The examples below are based on publicly advertised yacht prices checked in September 2026. Yachts of similar size may differ in specification, equipment, design, location and tax status, so the comparisons are intended to illustrate market price differences rather than direct like-for-like equivalents.
67ft: Showboats Aiza 67 vs Azimut 68
The Showboats Marine Aiza 67 is a 67ft new motor yacht priced at SGD 1.888 million.
For comparison, a 2025 Azimut 68 is advertised internationally at approximately US$2.7 million, equivalent to approximately SGD 3.46 million.
| Showboats Aiza 67 | Azimut 68 Example | |
|---|---|---|
| Approx. length | 67ft | 68ft |
| Status/year | New Yacht | 2025 |
| Advertised price | SGD 1.888M | ≈ SGD 3.46M |
| Approx. price difference | SGD 1.57M |
That represents an advertised price difference of approximately SGD 1.57 million.
For someone considering a luxury motor yacht in approximately this size category, the difference is substantial enough to make a detailed comparison worthwhile.
71ft: Showboats Aiza 71 Pilothouse vs Princess Y72
The Showboats Marine Aiza 71 Pilothouse is a 71ft new motor yacht priced at SGD 2.5 million.
Current 2025 Princess Y72 listings range from approximately US$4.65 million to US$5.70 million, depending on the individual yacht, specification, location and tax status.
That equates to approximately SGD 5.95 million to SGD 7.30 million.
| Showboats Aiza 71 | Princess Y72 Examples | |
|---|---|---|
| Approx. length | 71ft | 72–75ft |
| Status/year | New Yacht | 2025 |
| Advertised price | SGD 2.5M | ≈ SGD 5.95–7.30M |
| Approx. price difference | SGD 3.45–4.80M |
The advertised price difference is therefore approximately SGD 3.45 million to SGD 4.8 million.
For a boat owner working within a particular budget, a difference of this scale makes it worthwhile to consider what is available beyond the most established international yacht brands.
80ft Power Catamaran: Showboats Draggo 80 vs Sunreef 80 Power
The difference becomes particularly interesting in the large power-catamaran market.
The Showboats Marine Draggo 80 Power Catamaran is an 80ft new power catamaran priced at SGD 3.5 million.
A second-hand 2020 Sunreef 80 Power is advertised internationally at approximately US$6 million, equivalent to approximately SGD 7.68 million. Newer Sunreef 80 Power examples are advertised considerably higher.
| Showboats Draggo 80 | Sunreef 80 Power Example | |
|---|---|---|
| Length | 80ft | 80ft |
| Status | New Yacht | Second-hand / 2020 |
| Advertised price | SGD 3.5M | ≈ SGD 7.68M |
| Approx. price difference | SGD 4.18M |
The comparison highlights an important point for boat owners: an 80ft power catamaran can be available at a dramatically different purchase price depending on the brand and building model.
With the new Draggo 80 priced at SGD 3.5 million, compared with approximately SGD 7.68 million for the second-hand 2020 Sunreef 80 Power example, the difference is more than SGD 4 million.
For someone considering an 80ft power catamaran, that difference makes it worthwhile to compare the yacht, equipment, space and overall value — not simply the brand name.
Compare the Equipment, Not Just the Name
When evaluating a competitively priced yacht, buyers should look deeper than its country of construction.
Which engines are installed? Which gearboxes and generators are specified? What navigation and communication equipment is fitted? What materials are being used? What level of customisation is available?
A yacht using internationally recognised machinery and marine systems should be evaluated on the actual specification of the yacht, rather than assumptions based simply on where it was constructed.
So What Are You Actually Paying For?
There is no single correct answer when choosing a yacht.
For some owners, the prestige and history associated with an internationally recognised yacht brand are important parts of the ownership experience.
For other buyers, the question is more practical:
How much yacht can I obtain for my budget without compromising on the quality, equipment, space and features that matter to me?
This is where comparing the actual yacht rather than simply the brand name becomes important.
A competitive purchase price does not automatically mean lower-quality equipment or construction. Equally, a substantially higher price does not necessarily mean that every additional dollar is going into the physical yacht.
Understanding that difference allows boat owners to decide where they want their investment to go.
The Showboats Marine Philosophy
Showboats Marine is not suggesting that internationally recognised yacht brands do not justify their prices. They have invested decades in developing their products, reputations, international networks and brand value.
Our proposition is simply different.
We believe boat owners should have an opportunity to invest more of their budget into the yacht itself without necessarily paying the substantial premium that can accompany an established international brand name.
Built in China. Internationally Recognised Equipment. Experienced Oversight. Competitive Pricing.
For Showboats Marine, competitive pricing does not mean building the cheapest yacht possible.
It means finding a more cost-effective way to build a quality luxury yacht.
Compare Before You Buy
Before purchasing your next yacht, don’t compare only the name.
Compare what you are actually receiving for your investment.